Week 1 Session 2

 Fig 1. Koha is the idea of gift giving, reciprocation and exchange. We must consider how art contributes to wider community networks.
I also took notes on trans media story telling and ethics

Fig 1. 

Fig 2. are notes on the actual assignment. Phoebe and I decided to do the assignment on Clean our Coastline. In the centre block I took notes on how we should use a video/image of the worst beach in New Zealand, as a visual example of the dilemma, on our website to grab the viewers attention.

I also wrote that in order for this poster to work, it needs to be a communal activity as it cannot just be solved by a small group of people. As a result we need to make this appeal to a wide range of people. However, we mostly want to larger people within the ages of 18 and 25 as these are the people who normally go to beaches to have picnics, drink beersies or simple get together in the sun -- they're the ones that normally consume packaged foods as well. We need to let this age group know that their actions may seem small at the time but it contributes to a huge dilemma -- we need to make not littering and staying tidy kiwis seem fun.

A second possible demographic could be parents with their kids who take them to play on the playgrounds by beaches.

We want to make the overall tone of the poster seem fun instead of sinister as scaring people into littering seems unrealistic. We want to make it YOUR beach day

Fig. 2

Fig. 3 is a Project Plan we had to fill out to show we know we know what we are being expected to do by our employer.

For Contextual Tangibles / Intangibles, I considered how colour can affect the brain subconsciously. For example, red is commonly used in Chinese restaurants because it causes hunger, and is also a striking colour that captures the viewers attention.
Phoebe and I decided to use the colour blue as it is a calming colour, and it could be used to represent the ocean and the sky on a sunny day. Since the brain makes these connections subconsciously this means the images will stick with the viewer for a long amount of time because the blue sky reminds them of day time so they feel calm in the back of their minds.

Fig. 3